Branding basics

Brand basics are available in every customization mode and cover the identity layer: what your platform is called, what it looks like at a glance, and what its product nouns are.

Identity

Setting	What it controls
App name (`appName`)	The product name rendered across the dashboard, emails, and page titles
Logo (`logoUrl`)	Full logo shown in the sidebar header
Icon (`iconUrl`)	Square mark used for favicons and compact placements
Hide badge (`hideBadge`)	Removes the "built with" badge from customer surfaces

Branded links

Five URLs let you point built-in actions at your own properties. Each must be a valid http(s) URL:

Setting	Where it's used
`supportUrl`	Support links in the dashboard
`docsUrl`	Documentation links
`upgradeUrl`	Upgrade prompts and plan CTAs
`buyDomainUrl`	Domain-purchase pointers
`loginUrl`	Where signed-out customers are sent

Colors

Three layers, from simplest to most control:

Accent color — a single brand color (primaryColor / accentColor, or a curated color scheme). It becomes the --brand and --accent design tokens and drives buttons, links, and highlights.
Surface skins — a gallery of curated full light + dark palettes mapped onto the token ladder: Default, Dracula, Nord, Gruvbox, Catppuccin, Tokyo Night, Solarized, One Dark, and Rosé Pine. Each skin ships its own accent swatches; you can pick one of those or keep your custom color.
Custom theme — set every core token yourself, per mode, in the advanced editor. See Design tokens.

You can also lock your customers to a single mode (modeLock) or leave light/dark switching to them (colorScheme).

The studio warns when a text/background pair falls under a 4.5:1 contrast ratio, the WCAG AA threshold for body text.

Fonts

A curated list of twelve UI-tested faces, loaded from Google Fonts only when set (default sessions keep the stock Geist stack):

Inter, Roboto, Open Sans, Lato, Montserrat, Poppins, Source Sans 3, Nunito, Work Sans, DM Sans, Plus Jakarta Sans, Space Grotesk.

Optional canvas-tier backgrounds behind the dashboard (backgroundStyle): a set of CSS presets built from your theme tokens, plus animated "fluid" presets that render a WebGL flow field tinted to a palette, play briefly on load, then freeze. A readability scrim keeps content legible over the animated ones.

Greeting

The dashboard headline your customers see. You can supply up to 12 rotating greeting lines, 80 characters each (greetingLines); the default is "What are we building today?". The greeting block can also be hidden entirely — see Dashboard surface.

Theme presets

Four one-click starting points in the Guided mode's gallery. Since each preset bundles design tokens plus an authored per-component stylesheet (delivered through the rules channel), applying one is a full re-skin, not just a recolor:

Preset	Character
Swarmz	The factory look, and the quickest way back to it. Clears any preset styling.
Unstyled	A flat grayscale wireframe with square corners and no shadows, so structure shows before style.
Boardroom	Square corners and hairline borders over dense slate panels, built for data-heavy dashboards. Blue accent, Inter.
Manuscript	Warm paper surfaces with rounded corners and roomy spacing, made for reading-heavy apps. Terracotta accent, Source Sans 3.

Applying a preset stages its tokens and styles into the editor — nothing goes live until you save. After saving you can keep editing on top of it; the moment you change anything the preset stops reading as "active", which is expected.

Applying a non-factory preset replaces any component styles you already published through the rules editor, so the studio asks for confirmation first.

Terminology

Ten product nouns can be renamed platform-wide. Values are plain text, capped at 24 characters; leaving one empty falls back to the default.

Key	Default
`project`	Project
`projects`	Projects
`publish`	Publish
`workspace`	Workspace
`team`	Team
`domain`	Domain
`credits`	Credits
`included`	Included
`rollover`	Rollover
`topup`	Top-up

Rename project to "Site", credits to "Tokens", publish to "Go live" — every built-in surface that uses the noun picks up your label.